Back-to-back meetings, high-stakes calls, 6am alarm. HP-1 keeps you locked in when the day demands everything.
THE SCIENCE OF FOCUS
YOUR BRAIN PEAKS AT 25.THEN WHAT?
Short-term memory starts to decline at 35. Processing speed drops every decade after that. It's not distraction, it's biology. And it's measurable.
Processing speed
Working memory
35
Age when working memory begins measurable decline
-0.26SD
Processing speed lost per decade, 42,000 adults, 12 countries
13
Synergistic ingredients in HP-1 to support daily cognitive performance
Hp-1 unique formula, peer reviewed for the support of brain energy metabolism and cognitive performance under mental load
START FOCUSING TODAYProcessing speed decline: Vaughan & Giovanello, PLOS Medicine (2017), 42,170 adults, 12 countries · Memory peak ages: Hartshorne & Germine, Psychological Science / MIT (2015), ~50,000 subjects · Creatine & cognition: Forbes et al., Nutrition Reviews (2022), systematic review & meta-analysis · EFSA-compliant.
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Free shipping on orders over £35
Less than £1 a day on subscription
HP-1 FOCUS CAPSULES
£
Backed by Coventry University research, built to keep you sharp for the hours that matter.
- Built for focus that last
- Helps enhance brain function & memory
- Supports productivity
Free shipping on orders over £35
Less than £1 a day on subscription
Limited-time bundle offer
Focused by day.
Recovered by night.
Add Bio-Synergy Magnesium (worth £24.99) to your order today, available for just £6 as part of this exclusive HP-1 bundle.
HP-1 Focus Performance Capsules
Keeps you locked in for the hours that matter, without the crash.
In your order · £29.99
Bio-Synergy Magnesium
Supports sleep and recovery so you're ready to go again tomorrow.
RRP £24.99 →
Add to bundle for +£6.00
You save £18.99 today
Bundle total
£35.99
£54.98
Save 35%Bio-Synergy Magnesium is available at the same bundle price whether you choose a one-time purchase or Subscribe & Save.
Add bundle to cartOne capsule.
Two timescales.
HP-1 works fast, and keeps working. Here's exactly what to expect.
0 – 30 min
Sharp Start
Caffeine + L-Theanine + Choline activate. Smooth alertness without jitters or the cortisol spike from coffee.
30 min – 4 hrs
Peak Focus
Sustained attention window. Deep work, training, decisions, without the mid-session fade.
4 – 6 weeks
Long-term Edge
Creatine, Bacopa, and B-vitamins support neuroplasticity and cognitive performance. The compound effect begins here.
HP-1 is designed for daily use. The long-term cognitive benefits only compound if you take it consistently, which is exactly what the subscription is for.
ONE BESPOKE FORMULA. ONE CLEAR PURPOSE: FOCUS.
Creatine
LONG-TERM COGNITIVE SUPPORT
Taken consistently, creatine helps get rid of brain fog over time.
Caffeine
IMMEDIATE INCREASED FOCUS
A measured dose of caffeine to help you lock in fast, without jitters or crashes.
Black Pepper
ENHANCED
ABSORPTION
Helps improve the absorption and effectiveness of key ingredients in the formula when taken consistently.
L-Theanine
SMOOTHER
FOCUS
Works alongside caffeine to support a calmer, more balanced focus experience.
Choline
Mental Performance Support
Supports key brain processes involved in focus and everyday cognitive performance.
Betaine HCl
Nutrient Absorption Support
Supports digestion and nutrient uptake to help your body make the most of the formula.
Iodine
Brain and Nervous System Support
Supports normal cognitive function and nervous system health.
Bacopa Monnieri
Cognitive Support Over Time
Traditionally used to support cognitive performance when taken consistently.
Ginkgo Biloba
Mental Performance Support
Supports blood flow to the brain, contributing to everyday cognitive performance.
B-Vitamins
Daily Cognitive
Support
Support energy metabolism and normal psychological function throughout the day.
Vitamin C
Cell Protection and Recovery
Supports the nervous system and helps protect cells from oxidative stress.
Vitamin E
Antioxidant
Support
Helps protect brain cells from oxidative damage as part of a balanced routine.
Peer reviewed with
Proud to be
HP-1 is built for people who can't afford a foggy day.
Entrepreneurs, students, athletes. Different lives. Same problem. One formula.
Long study sessions, research deadlines, late nights. Focus that holds, without the jitter loop of energy drinks.
Training hard and working harder. Creatine for your brain, not just your body. The cognitive edge that holds under real conditions.
Built by people who need it.
"Between training, content, the kids, and the business, I can't afford foggy days. HP-1 gives me the consistent sharpness to show up in every role I play."
HP-1 vs. everything else you've tried.
Energy drinks focus on quick stimulation. HP-1 is built around focus first.
Coffee
Energy drink
Generic nootropic
Built on research
Convenient
Fast energy
Variable quality
Jitter-free focus
No afternoon crash
Sustained focus (4-6hrs)
Clinically studied ingredients
Peer reviewed formula
Long-term cognitive support
Cost per day
Under £1
£2-4
£1.50-3
£1-2
Focus FuelsPerformance.
Here's what HP-1 looks like in real life, not ads, not testimonials. People's days.
WONDERING WHAT FUELS TOP PERFORMANCE
GAME-CHANGER FOR FOCUS AND PRODUCTIVITY
HP-1 Focus Tablets have genuinely exceeded my expectations. From the very first week, I noticed a clear improvement in my concentration and mental clarity without any jitters or crashes.
RISHI ZALA
Verified buyer
CLEAR HEAD AND FOCUSED
Taking HP-1 has given me extra focus, energy and motivation to smash the day. I have ADHD, so was mindful of the caffeine, but it's a huge compliment alongside my ADHD meds. Def recommend!
HEFF
Verified buyer
HP1 really made a difference.
Used it to prepare for my exams, and i got so much more done than normal… also took them when making my exams and i was really laser focused!!!
WESLEY P.
Verified buyer
Less distractions at work
Been looking for something to help me concentrate better at work as I get distracted easy by my colleagues. Been using HP-1 for a week now and am really seeing a difference, feeling way less distracted and getting more work done.
William
Verified buyer
Mornings have never been better.
I used to struggled to get started and now I take these and feel like I can do anything the day throws at me. Can't believe it, so different to anything else I've tried - and I've tried a lot.
Annie
Verified buyer
Enhanced Mental Stamina
HP-1 has been a game changer for my long study sessions. I can now study for hours without losing focus. I highly recommend it for anyone needing to enhance their mental endurance!
Carlos M.
Verified buyer
Creativity Boost
Since I started taking HP-1, I've noticed a significant boost in my creative thinking. My brainstorming sessions are more productive, and I feel more inspired to tackle projects. Truly a remarkable enhancement!
Jessica L.
Verified buyer
Night Shift Savior
As someone who works the night shift, I often struggle to stay alert. HP-1 has made a world of difference. I feel more awake and focused throughout my shift, allowing me to perform at my best!
Mark T.
Verified buyer
Excellent for long meetings
I often have back-to-back meetings that can be draining. Taking HP-1 helps me stay engaged and attentive, making my input more impactful during discussions. Highly recommend for professionals!
Samantha J.
Verified buyer
#FOCUSFUELSPERFORMANCE
WHY SUBSCRIBE TO
HP-1.
The compounding cognitive benefits only show up with consistent use.
COMPOUND BENEFITS
Creatine and the wider formula only show their full cognitive effect after 4–6 weeks of consistent daily use.
~£1/DAY
Less than a barista coffee. Most subscribers never cancel, because it works.
ARVRA PLATFORM
1 year's free access to the ARVRA wellness platform included with every subscription.
PAUSE ANYTIME
Travelling? Stocked up? Pause or cancel in one click, no emails, no hoops.
30-Day Money-Back Guarantee
Try HP-1 for 30 days. If it doesn't work for you, we'll refund you. No questions, no hoops, no emails chasing customer service. We're confident you won't need it, but it's there if you do.
HAVE QUESTIONS?
WHAT DOES HP-1 ACTUALLY DO?
HP-1 supports sustained mental focus and performance. It's designed to help you stay locked in during work, training, and long days - without the crash associated with energy drinks.
WILL I FEEL JITTERY OR CRASH LATER?
No. HP-1 is formulated to support focus without jitters or a crash when it wears off.
HOW IS HP-1 DIFFERENT FROM ENERGY DRINKS OR PRE-WORKOUTS?
Energy drinks focus on quick stimulation. HP-1 is built around focus first, supporting mental performance with both immediate and longer-term benefits.
HOW LONG DOES IT TAKE TO FEEL THE EFFECTS?
Most users notice increased focus within 20–30 minutes.
CAN I TAKE HP-1 EVERY DAY?
Yes. HP-1 is designed for everyday use as part of your performance routine.
WHEN SHOULD I TAKE HP-1?
Before work, training, studying, content creation, or any moment where focus matters.
IS HP-1 BACKED BY SCIENCE?
Yes. The formula is peer reviewed with Coventry University and developed alongside experienced sports nutrition experts.
START YOUR FIRST MONTH UNDER £1 A DAY.
HP-1 Focus Performance Capsules. Peer reviewed. Dose-transparent. Built for days that actually matter.
30-Day Money-Back Guarantee
Not focused in 30 days? Full refund. No questions asked. No forms. No waiting. We stand behind the formula because the research does.
