I never set out to build a supplement company. I was just trying to keep up with life: business, family, all the pressure to stay switched on. I've always been into sports and staying healthy, but life as a dad and entrepreneur was a different beast: being present, making every moment count, and keeping my mind sharp mattered more than ever.

Everywhere I looked, mates were saying the same thing. Struggling with distractions, feeling burnt out, chasing life instead of living it.

I tried everything. Supplements, routines, everything people swore by. I hit the same wall: products that didn't work or that I couldn't trust.