Fuel for Your Physical and Mental Best.
We selected a targeted blend of nutrients and botanicals to support sharpened focus, elevated energy, and physical performance. Every ingredient on the label is broken down below with the scientific rationale behind it, backed by peer-reviewed references, so you can see exactly what the research says.
Formulated through an ongoing research partnership with Coventry University, which has confirmed the efficacy of the HP-1 formula, with on-going research informing future product development.
Peer-reviewed research
Every ingredient sourced to published studies, cited below
Coventry University
Ongoing research partnership confirming formula efficacy
Informed Sport certified
Every batch screened before release
No proprietary blends
Every dose disclosed on the label and explained below
THE FORMULA PHILOSOPHY
No Ingredient Works Alone.
Neurotransmission, energy metabolism, antioxidant protection, and cerebral circulation all interplay in mental and physical performance. HP-1 is built around that interplay, pairing fast-acting actives with longer-term metabolic and neuroprotective support.
ENERGY METABOLISM
Creatine, Betaine HCl, Iodine
ATP availability in muscle and brain, cellular hydration, and thyroid-driven metabolic rate.
NEUROTRANSMISSION
Caffeine, L-Theanine, Choline
Adenosine-receptor blocking for alertness, calm-focus synergy, and cholinergic signalling.
NEUROPROTECTION
Bacopa, Ginkgo, Vitamin C & E
Antioxidant and micro-circulatory support built for consistent long-term use.
ABSORPTION
B-Vitamins, Black Pepper
Coenzyme and methylation support, plus piperine-enhanced bioavailability.
DESIRE · THE EVIDENCE
Every ingredient, explained.
Taken consistently, creatine helps get rid of brain fog over time.
What it does
Enhances muscular power, strength, and recovery via phosphocreatine stores supporting rapid ATP regeneration. The brain uses ~20% of the body's ATP, creatine helps maintain neuronal ATP availability, supporting mental clarity and resilience under sleep deprivation or mental load, even at low doses (0.03-0.1 g/kg).
Why it's in HP-1
Delivered in a low, daily-support dose ideal for cognitive support without a loading phase, part of the "everyday performance" foundation.
What the research says
Rae et al., 2003 (Proc Biol Sci), improved working memory after short-term use. Avgerinos et al., 2018 (Exp Gerontol), supports cognition under high energy demand. Allen et al., 2021 (Front Nutr), neuroprotective, mitochondrial health.
Practical tip
No loading phase required, consistent daily use is what matters.
A measured dose to help you lock in fast, without jitters or crashes.
What it does
Blocks adenosine receptors, reducing fatigue and increasing alertness; improves reaction time, vigilance, and attention.
Why it's in HP-1
150 mg gives robust but moderate stimulation, enough to raise alertness without pushing into overly high doses for habitual users.
What the research says
Caffeine + theanine improves attention switching and reduces distractibility vs. caffeine alone. Proven ergogenic aid for physical tasks under many conditions.
Practical tip
Take 20-30 minutes before a demanding session. Avoid at night if caffeine-sensitive.
Works alongside caffeine for a calmer, more balanced focus.
What it does
An amino acid from green tea, used with caffeine to provide "calm focus", enhancing attention while moderating overstimulation.
Why it's in HP-1
Softens the edges of stimulation, reducing jitteriness and sharpening attention switching, alert but controlled, not wired.
What the research says
Caffeine + theanine improved speed and accuracy on attention-switching tasks (PubMed). Meta-analysis: SMD 0.39-0.54 for alertness vs. placebo (BioMed Central).
Practical tip
Most effective taken together with HP-1's caffeine dose, it's the pairing, not either ingredient alone, that drives the calm-focus effect.
Supports key brain processes involved in focus and cognition.
What it does
Precursor to acetylcholine, a key neurotransmitter for memory, attention, and neuromuscular function.
Why it's in HP-1
Supports cholinergic pathways for attention and focus, bolstering the "mental engine" alongside caffeine and theanine.
What the research says
Listed alongside creatine, Bacopa, and Ginkgo in a review of cognition-optimising dietary ingredients (Liebert Publications).
Practical tip
Works best alongside adequate overall nutrition, expect incremental, not overnight, support.
Supports nutrient uptake so your body uses the formula fully.
What it does
Trimethylglycine, dual role as an osmolyte for cell hydration and a methyl donor, studied for strength and endurance.
Why it's in HP-1
Supports hydration and cellular volume for muscle and nerve performance, rounding out the physical-performance half of the formula.
What the research says
Methyl donors like betaine support neuro-metabolism and neurotransmitter synthesis indirectly.
Practical tip
Effects build with consistency, supports acute sessions via hydration and metabolic readiness.
Supports cognitive function and nervous system health.
What it does
Essential trace element critical for thyroid hormone production, underpinning energy metabolism and cognitive clarity.
Why it's in HP-1
Ensures thyroid-metabolic support isn't a weak link, the "engine" stays well-tuned for caffeine and focus nutrients to act on.
What the research says
Thyroid hormones regulate basal metabolic rate, CNS activity, and peripheral energy usage.
Practical tip
Complements dietary iodine sources, sea-vegetables, fish, dairy.
Supports blood flow and long-term cognitive performance.
What it does
The "smart-focus herbals", Bacopa supports antioxidant, mitochondrial and anti-inflammatory pathways; Ginkgo's antioxidant and micro-circulatory support may aid cognitive endurance under stress.
Why it's in HP-1
Combined in a multi-ingredient matrix, may enhance effect through multiple pathways, neurotransmission, circulation, mitochondrial support, stress resilience.
What the research says
Bacopa: 2008 human trial (PMC), 2024 systematic review (MDPI). Ginkgo: circulatory-support study (ScienceDirect). Broader PMC review notes variable effect sizes across populations.
Practical tip
Botanical nootropics show more benefit with consistent use over several weeks.
Regulates energy metabolism and normal psychological function.
What it does
Key in energy metabolism, neurotransmitter synthesis (dopamine, acetylcholine, noradrenaline), and methylation pathways.
Why it's in HP-1
Gives the primary focus and performance ingredients a supportive metabolic foundation.
What the research says
B12 in combination with botanicals listed as a candidate cognitive-function support (Liebert Publications).
Practical tip
Works as part of the formula's overall metabolic base, not a standalone active.
Helps protect brain cells from oxidative stress.
What it does
Antioxidant partners that help protect neural tissue from oxidative stress and support performance under load.
Why it's in HP-1
Rounds out the formula's neuroprotective layer alongside the botanical nootropics.
What the research says
Referenced within the formula's broader antioxidant-protection rationale.
Practical tip
Supports long-term brain health as part of daily, consistent use.
Improves the absorption and effectiveness of key ingredients.
What it does
Piper nigrum extract included to support bioavailability of the formula's botanical extracts via piperine.
Why it's in HP-1
Ensures the botanical actives are actually absorbed and usable rather than lost to poor bioavailability.
What the research says
Piperine's absorption-enhancing role is part of the formula's supporting-nutrient rationale.
Practical tip
A small but functional dose, it's there to make the rest of the formula work harder.
CONVICTION
A Formula Backed by Ongoing Research.
HP-1 is developed through an ongoing research partnership with Coventry University. Their scientific review has confirmed the efficacy of the HP-1 formula, and the partnership continues, with on-going research used to inform future product development.
Quality & Certification
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