Back-to-back meetings, high-stakes calls, 6am alarm. HP-1 keeps you locked in when the day demands everything.
HP-1 is built for people who can't afford a foggy day.
Entrepreneurs, students, athletes. Different lives. Same problem. One formula.
Long study sessions, research deadlines, late nights. Focus that holds, without the jitter loop of energy drinks.
Training hard and working harder. Creatine for your brain, not just your body. The cognitive edge that holds under real conditions.
HP-1 vs. everything else you've tried.
Energy drinks focus on quick stimulation. HP-1 is built around focus first.
Coffee
Energy drink
Generic nootropic
Built on research
Convenient
Fast energy
Variable quality
Jitter-free focus
No afternoon crash
Sustained focus (4-6hrs)
Clinically studied ingredients
Peer reviewed formula
Long-term cognitive support
Cost per day
Under £1
£2-4
£1.50-3
£1-2
Focus FuelsPerformance.
Here's what HP-1 looks like in real life, not ads, not testimonials. People's days.
HP-1 Focus Performance Capsules
Backed by Coventry University research, built to keep you sharp for the hours that matter.
- Built for focus that lasts
- Helps enhance brain function & memory
- Supports productivity
Free shipping on orders over £35
Less than £1 a day on subscription
Does it help fatigue and tiredness?
Yes it does. HP-1 contains caffeine (150 mg).
Caffeine is one of the world’s most-widely studied stimulants for energy, alertness and performance. On the brain side, it blocks adenosine receptors which helps reduce fatigue and increases alertness.
Paired with the other ingredients, it supports the “active mental edge” that HP-1® aims to deliver.
Are there any known side effects?
In terms of long term use all the ingredients have been subject to peer reviewed studies and have no negative side effects, the only caveat is that the formula does contain caffeine, so if you have caffeine sensitivity bear this in mind.
Can you take HP-1 over a longer period of time
That is the great thing about HP-1. It has a short term and long term effect.
HP-1 has a bespoke natural formula peer reviewed by the Coventry University with caffeine, creatine and 11 synergetic ingredients to sharpen your focus.
- Delivering clarity, enhancing cognitive performance, improved well being
- HP-1 has a short term and long term effect.
- The immediate effect unlocks your focus
+ Caffeine gives an initial kick providing mental clarity and focus
- After 20 mins the rest of the formula prolongs that short term effect
+ Theanine and Choline provides that.
- The long term effect is where the rest of the formula including creatine does it magic
+ HP-1 improves neuro-plasticity and enhances cognitive health
What are the ingredients used in HP-1?
Have questions? See our full FAQ
Limited-time bundle offer
Focused by day.
Recovered by night.
Upgrade your order with Bio-Synergy Magnesium, a £24.99 product, included for £6 exclusively when paired with HP-1 Focus.
HP-1 Focus Performance Capsules
Keeps you locked in for the hours that matter, without the crash.
In your order · £29.99
Bio-Synergy Magnesium
To support sleep and recovery, so you're ready to go again tomorrow.
RRP £24.99 →
Add to bundle for +£6.00
You save £18.99 today
Bundle total
£35.99
£54.98
Save 35%Bio-Synergy Magnesium is available at the same discounted price whether you choose a one-time purchase or Subscribe & Save.
Add bundle to cart
Not a gym-only ingredient
You've already taken creatine.
Just never at 10am, for your brain.
HP-1 names creatine on the label as its own ingredient, alongside L-theanine and choline, so the one ingredient you don't need convincing about is already doing its part, no separate tub required.
Not a new claim
Creatine has been in serious sports-science research since the early 1990s, over 30 years now. HP-1 didn't invent a reason to include it, it's one of the few actives here you've probably already used.
Named, not buried
HP-1 lists creatine as its own ingredient card on the product page, not folded into an unnamed blend.
One less tub to buy
No separate creatine purchase, no separate scoop in the morning. It's already in every HP-1 serving, next to your L-theanine and choline.
A tub of creatine monohydrate on its own typically runs £3–£6/month at a standard daily dose. It's already included in your HP-1 subscription, so it's one less recurring purchase, not one more.
Also in every serving
L-Theanine
Already on HP-1's ingredient list for smoother, steadier focus, dosed alongside creatine in the same capsule, not sold separately.
Choline
Already on HP-1's ingredient list for mental performance support, dosed alongside creatine in the same capsule, not sold separately.
ONE BESPOKE FORMULA. ONE CLEAR PURPOSE: FOCUS.
Creatine
LONG-TERM COGNITIVE SUPPORT
Taken consistently, creatine helps get rid of brain fog over time.
Caffeine
IMMEDIATE INCREASED FOCUS
A measured dose of caffeine to help you lock in fast, without jitters or crashes.
Black Pepper
ENHANCED
ABSORPTION
Helps improve the absorption and effectiveness of key ingredients in the formula when taken consistently.
L-Theanine
SMOOTHER
FOCUS
Works alongside caffeine to support a calmer, more balanced focus experience.
Choline
Mental Performance Support
Supports key brain processes involved in focus and everyday cognitive performance.
Betaine HCl
Nutrient Absorption Support
Supports digestion and nutrient uptake to help your body make the most of the formula.
Iodine
Brain and Nervous System Support
Supports normal cognitive function and nervous system health.
Bacopa Monnieri
Cognitive Support Over Time
Traditionally used to support cognitive performance when taken consistently.
Ginkgo Biloba
Mental Performance Support
Supports blood flow to the brain, contributing to everyday cognitive performance.
B-Vitamins
Daily Cognitive
Support
Support energy metabolism and normal psychological function throughout the day.
Vitamin C
Cell Protection and Recovery
Supports the nervous system and helps protect cells from oxidative stress.
Vitamin E
Antioxidant
Support
Helps protect brain cells from oxidative damage as part of a balanced routine.
Peer reviewed with
Proud to be
THE SCIENCE OF FOCUS
YOUR BRAIN PEAKS AT 25.THEN WHAT?
Short-term memory starts to decline at 35. Processing speed drops every decade after that. It's not distraction, it's biology. And it's measurable.
Processing speed
Working memory
35
Age when working memory begins measurable decline
-0.26SD
Processing speed lost per decade, 42,000 adults, 12 countries
13
Synergistic ingredients in HP-1 to support daily cognitive performance
Hp-1 unique formula, peer reviewed for the support of brain energy metabolism and cognitive performance under mental load
START FOCUSING TODAYProcessing speed decline: Vaughan & Giovanello, PLOS Medicine (2017), 42,170 adults, 12 countries · Memory peak ages: Hartshorne & Germine, Psychological Science / MIT (2015), ~50,000 subjects · Creatine & cognition: Forbes et al., Nutrition Reviews (2022), systematic review & meta-analysis · EFSA-compliant.
Real people. Real focus.
598 people trust HP-1
4.8/5
-
"Locked in from the first hour, no crash by 4pm. This is the real deal."
Verified buyer -
"Genuinely my favourite focus product. Zero jitters, real difference at work."
Verified buyer -
"Got me through exam season while working full time. Can't go back."
Verified buyer -
"Focus that actually holds through back-to-back meetings. Fantastic product."
Verified buyer
#FOCUSFUELSPERFORMANCE
HAVE QUESTIONS?
WHAT DOES HP-1 ACTUALLY DO?
HP-1 supports sustained mental focus and performance. It's designed to help you stay locked in during work, training, and long days - without the crash associated with energy drinks.
WILL I FEEL JITTERY OR CRASH LATER?
No. HP-1 is formulated to support focus without jitters or a crash when it wears off.
HOW IS HP-1 DIFFERENT FROM ENERGY DRINKS OR PRE-WORKOUTS?
Energy drinks focus on quick stimulation. HP-1 is built around focus first, supporting mental performance with both immediate and longer-term benefits.
HOW LONG DOES IT TAKE TO FEEL THE EFFECTS?
Most users notice increased focus within 20–30 minutes.
CAN I TAKE HP-1 EVERY DAY?
Yes. HP-1 is designed for everyday use as part of your performance routine.
WHEN SHOULD I TAKE HP-1?
Before work, training, studying, content creation, or any moment where focus matters.
IS HP-1 BACKED BY SCIENCE?
Yes. The formula is peer reviewed with Coventry University and developed alongside experienced sports nutrition experts.
Focus that holds. For the hours that count most.
You’ve read the science. You’ve seen what it does for others. The only thing left is trying it yourself. Risk-free.
30-Day Money-Back Guarantee
Not focused in 30 days? Full refund. No questions asked. No forms. No waiting. We stand behind the formula because the research does.
